Is Big Baller Brand traveling unchartered waters of the NBA? Will Big Baller Brand be successful navigating these waters? Anybody following the game of basketball has heard of the Big Baller Brand or its creator LaVar Ball. LaVar Ball is the father of UCLA freshman sensation and potential top-five NBA lottery pick Lonzo Ball. The LaVar has two other great basketball playing sons who also will be attending UCLA in the near future. LaVar has created his own sports apparel company Big Baller Brand, with the understanding that his son, Lonzo will have endorsement deals laid at his feet LaVar goal is to have one of the major sneaker companies enter into a partnership with Big Baller Brand. He has mentioned a billion dollar deal, this is unlikely but what type deal if any would the Balls be able to get?

LaVar Ball is an outspoken individual, people may take offense to some of his comments but LaVar has created a frenzy of attention for him, his sons, and the Big Baller Brand Company. There are some who may not like LaVar’s comments or LaVar himself but he has been able to get himself and Lonzo on all the major sports television shows. I cannot remember a college player or the player’s parent ever having this much media attention around them, this is great marketing for the Ball family and all their endeavors.

Personally, I believe LaVar attempt to get a partnership deal with one of the major sports apparel or sneaker companies is pure genius. Everyone knows being a top pick in the NBA draft ensures endorsement deals, so why not get a deal that will secure your family’s financial stability for the foreseeable future. Building a successful company may last much longer than the kids pro basketball careers. He may not the billion dollars he mentioned but what will he get? Because companies know that they will have to approach them with an enticing offer. People assume that the Big Baller Brand only represents the Ball children but people have to remember there are two other players with NBA potential associated with Ball family. Suppose LaVar was able to get other top players to become part of the Big Baller Brand Company would this increase the company’s value. The public hears some of these outrageous amounts of money but you have to remember these deals are structured over several years. A billion dollars over a 20 year period is 50 million a year. Is 50 million a year excessive if he can provide five to ten NBA players to represent the brand?

Big Baller Brand is traveling these unchartered waters so it will be interesting to see the outcome. If LaVar is successful in acquiring a deal for his brand, no matter what the amount of the deal, this could change the way endorsements deal are done for all future players in all sports. Just imagine if five of the top ten players projected in this upcoming draft were to create their own sports apparel company, the major companies would have no choice but to enter into a partnership with players.

No matter how you may feel about LaVar Ball if he is successful, sports and endorsement may never be the same. Players in the future will have to thank Big Baller Brand for creating a pathway in these unchartered waters of the NBA.

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